Amazon.com today announced it will launch a digital music store later this year offering millions of songs in the DRM-free MP3 format from more than 12,000 record labels, including EMI. Every song and album in the Amazon.com digital music store will be available exclusively in the MP3 format without digital rights management (DRM) software.Amazon’s announcement is the most promising prospect for an iTunes-killer. Amazon’s service will work with any player, Amazon already has a well-established business and audience, and Amazon’s content will be Web-based, instead of a proprietary interface like Apple’s iTunes.

Amazon’s DRM-free MP3s will let customers play their music on PCs, Macs, iPods, Zunes, Zens and burn songs to CDs for personal use.

“Our MP3-only strategy means all the music that customers buy on Amazon is always DRM-free and plays on any device,” said Jeff Bezos, Amazon.com founder and CEO. “We’re excited to have EMI joining us in this effort and look forward to offering our customers MP3s from amazing artists like Coldplay, Norah Jones and Joss Stone.”

via Podcasting News