Native Instruments has announced Audio 2 DJ, described as the world’s smallest USB audio interface for DJs.
To introduce it, they made this video of traceur Stephane Vigroux demonstrating the portability of the new Audio 2 DJ interface by free-running with it through London.
WTF?
Was that marketing decision made by the same person who decided to make the new Native Instruments site Flash-based, setting usable Web design back 10 years?
And isn’t the soundtrack to this video at least 30 BPM’s too slow for a parkour video?
It’s a good thing NI’s got products good enough to market themselves, isn’t it?
Anyway – NI’s got a new audio interface that’ll do the job, is inexpensive and won’t take up space in your laptop bag.
Details below.
Description:
Delivering the exact same audio quality and performance as the AUDIO 8 DJ and AUDIO 4 DJ interfaces that are used by professional club DJs worldwide, the AUDIO 2 DJ offers users of TRAKTOR and other DJ software a unique new balance of quality, size and price.
With a footprint no larger than a deck of cards, the bus-powered AUDIO 2 DJ literally fits in a pocket. At the same time, it can accommodate the most demanding club systems due to its studio-grade 24bit/96kHz Cirrus Logic converters and its special high-power output amplifiers capable of delivering a pristine +9.7dBu audio signal. Robust low-latency drivers for Windows and Mac OS X enable the responsiveness that DJs need for tight mixing.
The dual stereo outputs of the AUDIO 2 DJ provide the necessary connectivity to route two decks separately into an external DJ mixer, or to output independent master and cue signals when mixing in software. Two included RCA break-out cables make set-up fast and convenient, making AUDIO 2 DJ the ideal audio interface for travelling DJs who don’t want to compromise on performance and quality.
AUDIO 2 DJ will be available in September 2009 for a suggested retail price of $119 / 99 EUR at authorized dealers and in the NI Online Shop.
"usable Web design back 10 years?" – hmmm grow up flash sites can be uterly usable it just depends upon how they are delivered…shame NI didn't really implement it properly
i hate flash sites. Too much flash, not enough content.
Have to disagree. I have yet to see a Flash site that's easy to use and couldn't be done a lot more effectively in straight HTML.
The NI site is a poster child of what not to do with a website. You hit the backbutton and the whole site has to reload.
sorry, i like their site…the video is done nicely as well.
you guys are a bunch of complainers, the site is straight