We liked Little Boots before she was cool and then she got cool and….then she wasn’t so cool any more.
But now she’s building a laser harp – so she’s cool again.
Here’s a trailer for the documentary of Little Boots on her quest to build a Laser Harp to use on tour.
To see the full documentary, you have to be a member at her site….which isn’t so cool.
I guess the thing about marketing is that one knows when one is *not* being targeted. Which is fine if the figures stack up but for those outside the target market the opposite occurs: *alienation*. It's a bit like being forced to watch children's television. Not this video, just the whole concept. I like music. I like to listen to it. I like other musicians. I'd just prefer it if the money men left their gallumphing great muddy boots outside.
Wooo, a cute blonde playing with lasers and wielding an Antex soldering iron. Works for me!
I hope the result works better than Jean-Michel Jarre's one. But then, he's probably useless with a soldering iron.
Well, to give credit where it's due, at least she didn't get where she is merely by being a cute blonde. Although, true, she is a cute blonde…
But what I find so irritating, or depressing, is that she genuinely has talent and skill and dedication and musicality and then I see her slowly but surely transformed into a plasticky, gimmicky, shove-'er-down-yer-throat, product.
“Well, to give credit where it’s due, at least she didn’t get where she is merely by being a cute blonde”
… That’s right, she mostly got famous of the back of the piece of crap Tenori-on that everyone was (laser) harping on about at the time. You’d have thought she’d have learned not to rely on cheap gimmicks, but then – I can totally understand why she does.
Meee-ow… Laser burn!
Well, maybe she'll grow out of it or rise above it. Unlikely, but miracles do happen.
I suppose technically she's a cute brunette pretending to be a cute blonde…
……not pretending to build a friggin laser harp!