Moog Music today introduced a new version of their website – and it’s more than just a facelift.

The new site is designed to position Moog as a company that is unique, creating instruments that carry on a legacy from the earliest days of synthesizers. And while the point of the new site is obviously to sell synths, it manages to do it in a pretty classy way.

In addition to product information and company news, the site now features sections focusing on Bob Moog, the history of Moog instruments and Moog-related media:

• The Legacy section features retro synth ads, historical catalogs, historical timelines, interviews and more.
• The Sights & Sound section offers sound and image galleries, product demos and jams from the Moog Sound Lab.

The site update is a reminder that Moog is doing a pretty impressive job of carrying on Bob Moog’s legacy. They now offer best-of-class instruments in multiple categories and are still expanding the boundaries of analog sound creation.