Plugin Alliance is a new pro-audio plugin-company that wants to change the way that you buy audio plugins.

Founded by Brainworx CEO Dirk Ulrich, the goal of Plugin Alliance is to “establish a new, user friendly native plugin Über-Standard, supporting all major plugin formats and uniting some of the best-known international audio companies under one virtual home.”

Members of the new Plugin Alliance will include:

• Brainworx
• SPL
• Elysia
• Vertigo
• Millennia
• Charter Oak
• Mäag Audio
• Neve Custom Series 75
• Chandler Limited

The Plugin Alliance website is currently just a place holder, but is expected to go live on January 2nd, 2012 on. At the site, you’ll be able to get downloads, tech support, sales, news, etc. for all the plugins of Alliance members. They also plan to offer multi-brand bundles for specific needs, for example Mastering Bundles, Mix Bundles, Heavy Metal Bundles, etc. with mixed plugins.

Details below.

What do you think of the idea of a centralized source for buying and managing your plugin licenses? And what about an Über-Standard for plugins?

FAQs:

No more iLok needed. What´s up with your auths now?

All of your existing ilok licenses will be honored by the new Alliance, of course, and there will be affordable or even free upgrades to 64-bit and the new native AAX for all users. Every license you ever bought from Brainworx, SPL, Vertigo or elysia will be waiting for you in a FREE Plugin Alliance account already. We will email you in a few days and guide you.

The new Alliance license system uses one single license file for all your Alliance plugins on your computer, it can be activated online and offline, and you may use up to 3 machines at the same time!

If you don´t want to become a “Member of the Alliance” you may go on using the iLok based installers you originally bought. We will continue to have them online as well.

Upgrade info & pricing: many upgrades are FREE.

If you own a bx_ALL 2012 or an SPL ALL 2012 full license:
you get a FREE upgrade for ALL your Alliance plugins.

All individual plugins bought on or after MAY 1st, 2011: FREE upgrades for those as well.

Small upgrade fees apply for all plugins bought before May 1st, 2011:

Upgrade one or two individual plugins: 20 US$ each. Or simply…
Upgrade all of your older Alliance plugins: 50 US$ for the whole account.
You´ll get 64-bit versions and the native AAX format with these upgrades.

Thanks to reader aymat for the tip!