Heineken and scent marketing firm AllSense have teamed up to create one of the strangest DJ accessories we’ve seen – the Scenthesizer.
With the Scenthesizer, the two claim to be ‘pushing boundaries in music and scent’.
In a nutshell, the system allows on-the-fly mixing of scents, which are then delivered on cue into the audience. The idea is to take DJing, which already incorporates sound and light, and add controlled scents to the experience.
Here’s the official intro video for the project:
We’re not convinced that ‘scenthesis’ has a future in the DJ world – but possibly in Eno-style ambient art installations.
Check it out and let us know what you think of the idea of ‘scenthesis’!
I use some heineken for my production and it’s definitely worth 😀
Horrible attempt of youth marketing!?
Yup, very gimmicky.
the whole idea stinks
Yeah… I want my basses to smell as NASTY as possible! “DAANG HOMIE! THIS DUDES SNARE SMELLS LIKE BIGFOOTS D*CK! I LOVE IT”
Zoolander territory ..
Metal smells like stale cigarettes and beer, D&B smells like hot peppers, House smells like cotton candy, Acid smells like burning circuit boards, Dubstep smells like weed smoke, and Rap smells like diesel fumes.
Personally, I would love stale beer, sweat and fog machine scent mixed with French vanilla.
Me and my band have been dispensing scents to our audiences for years. It adds a really earthy dimension.
A really favorite is “unmasticated legume”.
This makes no scents!
Oh to the Brave New World we come.
Most live music smells bad enough already.
Don’t these already exist for movie theatres and the like? I’m pretty sure I’ve experienced this at Disneyland.
I think it’s a great idea! Now when an excruciating EDM DJ is on the decks he can smell like poop too!