30 thoughts on “AIR Releases Gigantic, Multi-Developer ‘Advance Music Production Suite’”

1. would LOVE to be customer service on once of those teams….

2. Dead link…

   1. thanks for the heads’ up. fixed the broken link.

3. Impressive, but also too much at once, in a sense. I don’t fault you if you dive in because you know your stuff, but anyone below a certain level of experience could easily be overwhelmed. I only say this because in my observation, the majority of us start with a little synth and a laptop or odd recorder, building from there. It takes TIME to suss the details. That’s what makes it fun along the way, including colorful debates on here. If a kid liked Daft Punk, you wouldn’t hand him a Solaris first thing. I’ve used a DAW for a while now and shaped what I use carefully, but it took some trial and error. I’m sure this is an introductory grab bag, not full versions, so consider what that $600 could do for your current setup. Camel Audio’s Alchemy, an expansion set or two and a couple of more capable signal processors might have a lot better staying power over time.

4. The correct link is:

   http://airmusictech.com/advance/

   1. This is a nightmare scenario for me. A mish mosh of stuff all at once which I would have no familiarity with, or real need for. It seems aimed at newer users, which seems the least likely group of people to deal with everything, or be willing to invest that much at once.

5. Here is the right link: http://airmusictech.com/advance

   Not bad, but the third party devs on that list aren’t including their premier products so it’s not as amazing as it seems at first. Also, a lot of the stuff seems geared towards MPC pads, seems like an attempt to compete with NI Komplete and Maschine, which it does reasonably well but at this point the MPC brand is pretty diminished if not Akai as a whole and while AIR has some interesting synths a lot of the other stuff is kinda “meh”. If you already have more plugins than you can use it’s not going to be too compelling but for somebody just starting out it could be a good way to fill out your DAW especially if you are committed to the Akai brand.

6. So according to their FAQ, these are all full versions.
   And it’s true- it comes with the full version of the free Alchemy Player!

7. Free Alchemy Player but with the picture of the full version. Sneaky. It brings all other pictures into suspicion.

   1. Hey there, the true value in this is that we include a wide range of content packs for the player. You have a great range of sounds to choose from.

8. my first doubt would be about updates, some of those companies are renowned for lets say charging for newer versions, but hey am not making wastes about it

   1. auto spell undid me thats not wastes but those things you get in sea

      1. Dude, you’re digging a deeper hole!

         1. do i need to admit am dyslexic

9. I’m getting to be an oldish fart, but that video– throwing all those colors and stats at me– made me glad I don’t have epilepsy. But that does suggest a good name for that genre of promo: “Seizure Vid.”

   1. SeizureVid! I like it! I had been playing with SeizureGif on the past to be honest- epileptic and did get a little worried about a super high speed gif ‘walk through’ of an OSX tech walk through on OSXDaily. I vote the use of #SeizureVid and/or #SeizureGif to tweet about them when necessary. Nice one Stub!

   2. SeizureVid! I like it! I had been playing with SeizureGif on the past to be honest- epileptic and did get a little worried about a super high speed gif ‘walk through’ of an OSX tech walk through or two on OSXDaily. I vote the use of #SeizureVid and/or #SeizureGif to tweet about them when necessary. Nice one Stub!

10. I think one big selling point is all the orchestral & sample stuff from SONiVOX. The demos seem pretty good for that. And it is difficult to imagine finding something comparable for the bread.

    1. The Sonivox stuff is great, the Wayoutware stuff is great, and the Fabfilter and Izotope stuff, too.

       It’s priced in line with Komplete. My concern is whether they’ve got long-term deals in place with all these different companies. NI pits out an update every year. What will that look like for this package?

11. “> $5000 worth”

    Sorry, it isn’t “worth” more than 5K. It is worth, at most, what they are charging for it, $599. I hate this sort of marketing.

    1. That’s probably what the parts would sell for if you bought them individually.

       As a collection, it’s hard to say what it’s worth, but it looks like they want to go head-to-head with Komplete, which is $500-1000, depending on which version you get. (You’d think for $500, Komplete would actually be Komplete, but there’s also Komplete Ultimate!)

       This looks like it might actually be a good complement to Komplete, which makes me think that Komplete is inKomplete.

       1. Komplete is well complete (LOL), but we always want more… One big advantage for NI Komplete over the Air bundle is Kontakt and Reaktor. They’re are now the most used plugins to play 3rd party Sound Library and Ensemble (Synth & FX).

          But it’s good to see a reaction from Akai (that might propose this bundle as an option for the MPC Renaissance).

          Nonetheless, Komplete user will still find it good to be able to complete even more their set. As a Protools user, I used already some of the AIR soft, and I like them quite well. So it might be a good opportunity… unless Komplete 10 is coming out (which is expected anytime soon).

          Wait & See…

12. Any profit is profit. A little money in your pocket is better than a lot of money in your competitor’s pocket. If I’m not mistaken, aren’t all those software brands owned by one company now?

    1. Nope. AIR, Akai, and Sonivox are all owned by inMusic though, so that’s probably what you’re thinking of. Pretty interesting that they were able to get all these other competitor companies to contribute plugins. Strength in numbers?

       1. I suspect them to release some kind of “bundling” with and for the MPC Renaissance (to compete with Komplete that could be bundled with Maschine Studio).

          One of the biggest selling point for NI, is the fact to have Komplete (one of the best bundle out there) that is perfectly integrated to Maschine. This was not something Akai could compete, unless they’d release their own sound bundle 😉

          At least, that’s how I see it…

13. Not to be confused with TEAM AiR who crack all this stuff and release it on torrent sites.
    Unless you’re broke.

14. If this had at least Izotope creative bundle.. I would buy it with no doubt

15. It is kind of clever, that if you find enough things included that you pounce, you can ignore all the other stuff.

    It would be good to know if you can do a selective install, i.e., is it all or none? Kind of nice to get a 500 GB drive in the bargain. That’s about $65 right there.

16. I know plenty of folks will already have this, but ComputerMusic always has a great selection of synth and fx plugins to download for free if you buy a magazine (or even take a free subscription on the iPad). Each magazine has additional content like samples and other bits of software.

    Some are complete, others are free ‘versions’, but many of them are more than usable, some of them are great, and they don’t have annoying audio interruptions or anything like that. The idea is that you like them and perhaps buy the full version. Either way, there is a ton of exploration to be done.

    an iPad magazine subscription will set you back a whopping £2.99 and even if you subscribe for a year and collect a whole load of plugins, it’s still quite small money! A hell of a lot less than $599 anyway!

    Oh… and I actually like reading the articles too and often learn new things

    I sound like a shill, but I promise I’m not 🙂

    1. Sorry, that should have been free trial, not subscription, on the iPad!