Roland Corporation has announced the opening of a Roland Store in the heart of London’s Denmark Street, an area known for its connections to the UK music scene.
While previous Roland stores have largely been a store-within-a-store in Guitar Center stores around the US, the London Roland Store is standalone, designed to give customers access to the full range of Roland and BOSS products.
Roland says that they also plan to make classic products available via the Store.
Regular onsite workshops and masterclasses, along with post sale ‘care sessions’, are available to help customers get the most from their gear.
The store will also feature Roland’s proprietary Audience Specific Experience (ASX) technology, where the store’s lighting, audio and video content are tailored to your individual taste. They say that this is an opportunity to experience the music store of the future.
David Vazquez, CEO of Roland Europe says “We’re delighted to be able to support our customers in central London, and our retail partners nationwide, by showcasing an exciting range of Roland and BOSS products in a brand new Denmark Street showroom.
Denmark Street is often described as the birthplace of the British music industry, where iconic artists such as Elton John, The Rolling Stones, Sex Pistols and David Bowie lived and made music.
The store is now open at 10 Denmark Street, London.
i give it 6 months. wow still pushing the Gaia.
Nice to see a shop open on Denmark street, there are not many left.
Next: selling their tiny new landfill boxes from a van
lol
The other side of the street shows how the soul was ripped out of Denmark Street for $$$.
Good to see Roland there however
Id rather see London pawnshops with cheap 606s and 303s like it was 1989
I remember trying Novatron at Argents in Denmark street way back.. couldn’t afford anything at the time, so I bought a copy of Keyboard magazine instead.
Behringer will clone it
my first thought was the “here we go with yet another Apple Corp’s store”.
I wonder if they stock any tie-die stuff to go with the Gaia.
As long as the prices are the same/similar to online retailers, the store may do okay. Many people go to a store to take a look at something or try something out and then buy it elsewhere online because it’s less expensive; it’s not just with musical instruments. Big online retailers have caused untold numbers of brick-and-mortar stores to fold.
I could swear I was in this exact location when it was a synth shop long ago. Could any Londoners confirm? Looking forward to a visit to this place and London in general.
@kennyb yes, the stores changed quite often but what you remember is probably when it was one of the Rose Morris stores. I used to trawl those stores as a teenager; late 80’s early 90’s, the upper floor of that Rose Morris was quite a synth cave.