The 2025 NAMM Show – the annual trade show of The National Association of Music Merchants (NAMM) – is scheduled for January 21–25 in Anaheim, California.
The annual event provides an opportunity for music merchants to see the latest in musical instruments, and it’s traditionally been one of the most important events of the year for companies making new gear introductions.
This year’s NAMM Show is spread over five days. But the trade show is only scheduled for three of those days, one day less than it used to be.
While the LA area has been devastated by recent fires, NAMM President and CEO John Mlynczak says that “Anaheim is located 60 miles southeast of the wildfires and is currently unaffected.”
Here’s the preliminary schedule:
NAMM Week 2025 Preliminary Schedule:
- Tuesday, January 21
- NAMM Foundation Day of Service and Networking with the Pros
- Education offerings for exhibiting brands, including a workshop on influencer-marketing strategy
- Networking opportunities
- International Networking Reception
- Wednesday, January 22
- Global Media Day, featuring iconic brands and formal executive remarks that focus on new music industry product introductions from top music brands to startups
- Education sessions and workshops on the latest in AI for business, content creation and the financial management of a music business, as well as hands-on Dante training for pro audio.
- International Coalition meetings and global receptions
- Top 100 Dealer Awards ceremony
- Thursday, January 23
- Industry Insights breakfast session with NAMM President and CEO John Mlynczak, along with music industry special guests
- A robust program of educational sessions for retail, manufacturer brands, pro audio, entertainment technology, event safety and music education professionals, as well as artists and college music business students
- Exhibits open 10 am to 6 pm at the Anaheim Convention Center
- Yamaha Concert Series and Bands@NAMM
- TEC Awards
- Friday, January 24
- NAMM U Breakfast Session Focusing on Business Marketing Trends for 2025 & Beyond
- Education sessions continue for retail, manufacturer brand, pro audio, entertainment technology, event safety and music education professionals, as well as artists and college music business students
- Exhibits open 10 am to 6 pm at the Anaheim Convention Center
- Yamaha Concert Series and Bands@NAMM
- Parnelli Awards
- Saturday, January 25
- Grand Rally for Music Education
- Best in Show awards
- Exhibits open 10 am to 5 pm at the Anaheim Convention Center
- Bands@NAMM
- SheRocks Awards
A full list of 2025 NAMM Show exhibitors, companies and brands from around the globe is available at the event site.
